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Tackling the US market is key for any apparel company expecting to succeed worldwide. Since Fast Retailing, Uniqlo’s parent company, wants to become the world’s largest clothing company by 2020, Uniqlo’s expansion into the states comes as no surprise. To compete with stores like H&M, Zara and Gap, Uniqlo stores have opened in key US cities such as New York. However, the company must continue to innovate if it wants to succeed once the novelty of being a new brand wears off.
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