The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
While the pet care market in Canada is mature, there are plenty of opportunities for growth, with a market size estimate of 2.8 billion dollars (US) for 2012. Svetlana Uduslivaia, senior research analyst at Euromonitor International discusses trends in the North American pet care market in light of a recently attended conference and trade show organized by the Pet Industry Joint Advisory Council of Canada (PIJAC). Natural products such as treats and food are a large upcoming trend, as well as products positioned as convenient. Ready meals are a good example of the convenience trend, with Purina Beneful being the first company to launch ready meals globally.