The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Transportation is a key sector in the Middle East, catering to consumer’s on-the-go, urbanising and convenience-seeking lifestyles. With the rising population in this region, more cars are appearing on the roads and consumers are finding other ways to get from point A to point B. In Dubai, for example, rides on public transportation have expanded by 27 percent year on year over the past few years. Ride sharing services are also expanding in the Middle East, with Saudi Arabia’s Public Investment Fund investing $3.5 billion in Uber.