Tracking Competitor Positioning in Pet Food Benefit Spaces
There are over 300 million unique SKUs across multiple categories in dog food alone. Market size, channel and brand share data show part of the picture, but combining this with SKU data allows us to estimate the final share of shelf for product positioning by size of dog.
This short webinar excerpt shows you how to quickly identify and size market opportunities leveraging web extracted data from Via combined with Passport’s market size, distribution and brand share data. This approach can be applied to any number of product categories to deliver fast turnaround custom market sizes for our clients.
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