The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
There are three key trends shaping the hygiene industry, states Ian Bell, Head of Global Head of Home Care and Tissue & Hygiene Research at Euromonitor. First is the slackening of the one-child policy in China, where more births are driving sales of nappies/diapers. Second is the slowing of the hygiene market in Latin America, where more women are entering the workforce and delaying having children. Finally, developed markets such as Japan are seeing a growth in ageing population, and therefore an uptick in the use of incontinence products.
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