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The health and wellness soft drinks industry is being driven by three main categories: bottled water, juice and ready-to-drink tea. There is a consumer shift in ready-to-drink bottled water towards the premium sector, with mineral water and natural spring water driving sales in this sector. For health and wellness juice, reducing sugar content has proved a successful strategy as consumers are increasingly concerned about their sugar intake. In healthy ready-to-drink teas, companies are tailoring the health benefits and tastes of their products to match consumer profiles and preferences in different areas of the world.
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