Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreThe health and wellness soft drinks industry is being driven by three main categories: bottled water, juice and ready-to-drink tea. There is a consumer shift in ready-to-drink bottled water towards the premium sector, with mineral water and natural spring water driving sales in this sector. For health and wellness juice, reducing sugar content has proved a successful strategy as consumers are increasingly concerned about their sugar intake. In healthy ready-to-drink teas, companies are tailoring the health benefits and tastes of their products to match consumer profiles and preferences in different areas of the world.
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