The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Skin care is the largest future prospect for natural beauty products, but there are three other categories that should not be ignored. First, baby and child-specific products will see the fastest growth over the next five years due to rising disposable incomes and postponed motherhood. Deodorant products will be the second fastest growing category for natural products as emerging markets boost demand. Fragrances will round out the top three, with the potential lying at the prestige end of the market.
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