The Success of Korean Beauty Products in the United States


South Korea is known for its smartphones, K-dramas, and K-pop. Now this Asian country is having success exporting its beauty products outside of Asia. BB creams originated in Korea and have exploded around the world. We are now seeing cushion compact foundations that blend color with skin care benefits as well as sleeping masks you wear overnight. What’s driving their success? Korean beauty products offer the latest in technology, cute packaging, and affordable prices. In the US, Korean beauty products have moved beyond ethnic Korean grocers to Target, Sephora, and Urban Outfitters.