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Prebiotic and probiotic yoghurt benefit from the increasing number of health conscious consumers in the UAE, states Borja Hermoso, Research Analyst at Euromonitor. Advertisements and government campaigns to raise awareness about diabetes and unhealthy eating habits are also driving consumers to think about their wellbeing. Health conscious consumers are therefore looking to new health and wellness options in food and drink. Drinking yoghurt is the most dynamic yoghurt category in the UAE, thus pre and probiotic yogurt manufactures should look into this sector for growth.
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