The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
In Western Europe, although we see a general decline in certain mature categories, such as baked goods, meat and dairy, there is rapid growth in the market for free-from gluten, meat, and dairy products. The rise of free-from food products has been a key trend throughout 2017. Once considered niche categories, the free-from categories are now going mainstream and have more shelf-space. The main drivers responsible for this growth are the rise of the health conscious consumer, growing manufacturer activity and consumer awareness. The biggest three markets for free-from in Western Europe in value terms are Italy, the United Kingdom and Germany.
Watch on YouTube