The Importance of Megatrend Analysis

A megatrend is a shift in behaviour or attitude that has global impact and crosses multiple industries. In a rapidly changing global environment, megatrend analysis is critical for companies seeking to drive sustainable growth and remain relevant as competition increases and new ideas disrupt entire industries.

Learn more about Euromonitor International’s 4 step megatrend analysis framework, what is a megatrend is, what drives them and why this is important for your organisation.