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New taxes were recently passed in Mexico in response to the country named as the world’s most obese nation. These taxes, which affect sodas and junk food, aim to curb the obesity rate. Soft drink manufactures are concerned with the tax as Mexico is Latin America’s largest market for soda, with diet soda having no strong foothold in the country. Jonas Feliciano, Beverages Industry Analyst at Euromonitor states that although US consumers may be concerned with a potential loss of Mexican-manufactured Coke, soft drink manufacturers have larger concerns with initial Euromonitor forecasts showing a 3 percent decline of soda sales in the country.
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