The Home Care Industry in the United States: Back to Basics


Euromonitor Research Analyst Alison Lipson explores the change in consumer trends in the United States Home Care industry. Consumers are spending less on house cleaning products, including:

• Opting for less expensive Home Care products
• Shifting towards multipurpose cleaning products
• Returning to products they know well and are familiar with
• Retailers and manufacture’s focus on creating value brands, including Proctor & Gamble’s introduction of Tide Basic and Target’s launch of new private brand “up & up.”

Lipson highlights changes in the surface care and disinfectant categories, the impact of green products, and the relationship between new home sales and the Home Care product market influxes.

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