The Global Child Population: Five Key Facts
Although the global population is ageing and households are getting smaller, the parents-in-waiting market and baby/child populations offer huge opportunities for marketers of many goods and services. Parents are getting older and having fewer children in developed countries although this means the potential for a higher spend per child by parents and grandparents. Emerging markets continue to have the largest child populations aged 0-4 globally while the USA leads advanced economies.
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