The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Although the global population is ageing and households are getting smaller, the parents-in-waiting market and baby/child populations offer huge opportunities for marketers of many goods and services. Parents are getting older and having fewer children in developed countries although this means the potential for a higher spend per child by parents and grandparents. Emerging markets continue to have the largest child populations aged 0-4 globally while the USA leads advanced economies.
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