The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Don Hedley, Tobacco Research Analyst at Euromonitor, explains the future of the cigarette. The tobacco industry is searching for a ‘safe’ cigarette; something that delivers nicotine without harming carcinogens and carbon monoxide. Hedley explains why the alternative is most likely not a nicotine replacement therapy (NRT) product; not only are there more smokers in the world, but tobacco companies have also stated that NRT products do not deliver nicotine to the user in a fast enough manner.
Hedley discusses what the “safe cigarette” might look like and speculates how far the industry is from reaching that product.