The End of an Era for Powder Laundry Detergent in Latin America
In June of 2015, Procter and Gamble decided to no longer produce the powder variants of two popular laundry detergent brands, Ariel and Ace. This decision is mainly pricing-based, as liquid detergents are cheaper to produce. In Latin America, liquid formats are being produced by almost every brand including home businesses and smaller players. In the next years, pricing will become even more competitive as powder variants are slowly transitioned out of product portfolios.
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