The Effect of Coronavirus on Sports: Impact on Fans and Sponsorship


The Coronavirus pandemic has brought massive changes to the sports world, from the postponement of the 2020 Tokyo Olympics to leagues competing without spectators. This massive shift has changed marketing budgets and forced brands, leagues and teams to find new ways to interact with fans.

What will the future look like for sports, and how will fans respond to new approaches? Download our latest whitepaper to find out more.