The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
As the global population grows older, telecommunications companies need to cater to consumers aged over 65 years. Traditionally, these consumers have a harder time with advancing technology and are less likely to use mobile phones, tablets or computers in their everyday lives. Skype is a prime example of a company targeting the older generation. Its webcam-enabled internet phone service is marketed as a way for older consumers to communicate with their loved ones over video. Telecoms need to focus on education or boost the appeal through travel and shopping websites. Ideally, the more an older consumer uses technology, even if just for web chatting or shopping, the more comfortable they will be with everyday use.
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