Targeting the Senior Consumer in Japan: A Case Study

 

Many companies have traditionally ignored later lifers – men and women over 60 – because they are seen as frugal spenders with lower incomes and the ability to resist marketing messages. In Japan, companies in the packaged food, consumer electronics and retail and foodservice sectors are targeting senior consumers with new concepts and products. Learn more about the challenges and opportunities in targeting the senior consumer by downloading our free whitepaper today