Targeting the New Middle Class in Latin America


Economic stability and growth in Latin America has created a vibrant middle class. Companies targeting this new consumer group must understand demographic, economic and social trends in the region to succeed. For example, products and services must be tailored to local tastes because brand awareness isn’t prominent in some areas. Reaching consumers may also be a logistical challenge due to poor infrastructure and slow word of mouth. Despite these challenges, improved stability and willingness to spend make Latin America’s middle class a prime opportunity for companies that understand the risks and rewards.

Download Euromonitor’s whitepaper, “From the Bottom of the Pyramid to Emerging Middle Classes in Latin America” for more information.

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