Targeting the Ageing Global Population


The world’s population is becoming older, with both developed and emerging markets seeing the age of their average populations rise. Targeting ageing consumers is essential to businesses, not only because of the group’s size, but also because of its spending power. Rising youth unemployment and general uncertainty means older consumers have the most spending power in developed economies. In emerging markets, the older population has less spending power than their developed counterparts, but the sheer size of the older population should not be ignored.

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