The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Companies who used to target exclusively high-income consumers in Africa can now start targeting the emerging middle class through tailoring product offerings and budgeting to this under-served market. These consumers are young and aspirational with small families and salaried jobs. Watch the video for complete insights.
Download “Business Opportunities and Challenges in Africa” for more insights.