Super Apps and the Social-Led Revolution
A super app is an all-in-one, multi-functional mobile app with the best combining several features, including communication, search, navigation, commerce and payment into a single platform. China’s WeChat, which has nearly 1 billion users, has become the posterchild for this revolution and the example for such a social-led version. Consumers have begun to embrace these one-stop-shop apps because they offer a seamless, integrated, contextualized and efficient experience.
Join Michelle Evans, Head of Digital Consumer at Money20/20 Asia as she facilitates a workshop regarding the challenges and opportunities these potential next-generation operating systems provide commerce players.
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