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Beauty specialist retailers in France are taking different approaches to a consumer segment that historically relies on consultations and one-on-one services. Stores such as Kiko, which entered the French market in 2010, are using bright colors, music and most importantly self-service to drive sales. Other stores such as Sephora are leveraging their online presence to grow a community where users can rate products and read reviews. Competition in beauty specialist retailers in France will remain strong, and only stores that can tailor their product mixes to the correct audience will survive.
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