Starbucks Expands Hand-Crafted Soda Program

On 24 April 2014, Starbucks announced the expansion of its hand-crafted sodas test program called “Fizzio” to 3,000 US stores as well as key markets in Asia. In this video from July 2013, Euromonitor analysts Elizabeth Friend and Jonas Feliciano discuss the program’s flavours, growth potential in the foodservice and beverages industries, and long-term implications for the global Starbucks brand.

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