Starbucks Emerges as Possible Partner to SodaStream

 

With Coca-Cola investing in Keurig Green Mountain and Pepsi partnering with Bevyz Fresh Machine to produce their own respective line of branded, at-home soft drinks, rumours abound about SodaStream finding a partner. Starbucks has recently been identified as a likely target with many speculating that the coffee giant would purchase a 10% stake in the maker of consumer home carbonation machines. Beverages analysts Jonas Feliciano and Howard Telford discuss the ramifications of such a partnership and the impact it would have on both companies.

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