Sportswear Trends in Latin America

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In many Latin American cities, it is common to see people wearing sport team shirts, athletic shoes, and sweatpants. Consumers in the region are not necessarily increasing their exercise habits, rather, they’re using sportswear and sports inspired clothing as every day garments. This trend is a result of prominent sports companies such as Nike increasing their presence in the region and the success of Latin American athletes such as Lionel Messi.

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