Sports in 2018: Growth Opportunities Through Channels Old and New


The commercial landscape of professional sports is evolving. Whether it’s exploring opportunities to deepen the match-day experience for fans willing to pay a premium or expanding digital footprint through social media, avoiding stagnation means doing things differently. For sports properties that conquer the challenges associated with this disruption to the status quo, there lies an abundance of new partnership opportunities across a range of industries and sectors that can be capitalised upon.

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