Spirits and Beer – Packaging for Shelf Impact
Beer and spirits can have the most shelf impact in terms of packaging. Rosemarie Downey, packaging research manager at Euromonitor International, states that while about 98% of all beer was sold in either a glass bottle or metal beverage can in 2011, aluminum bottles are starting to drive value sales, especially in developed markets. Growth in these markets is relatively slow, so unconventional types of packaging are a way to gain sales. Spirits are using the same method to attract consumers, whether it’s different bottle designs or bright colours.