Competition for Specialist Toy Retailers
Specialist toy retailers have been slow to embrace online retailing, states Giedrius Daujotas, toys and games research analyst at Euromonitor. With grocery stores in developed markets selling more toys at lower prices and the rise of internet retailing, specialist toy stores are scrambling for quicker sales. To get more traffic, toy stores are rebranding themselves as more interactive – a place where children can come and play instead of just shop. Stores are also offering special, exclusive toys which can only be purchased in stores.