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Men’s skin care in South Korea boasted the largest market size globally in 2012, and per capita spending for in the country will remain atop all other countries for the next five years. Men in South Korea are willing to invest in fashion and beauty products, and their willingness is affirmed by marketing messages from skin care companies. In the near future, skin care companies in South Korea will likely expand to other cosmetic products from beauty cream to eyeliner.
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