Snack Products Benefit from the Super Bowl
The Super Bowl, which determines the yearly champion of the National Football League or the NFL, is often the most watched American television broadcast of the year and the second-largest day of food consumption in the US. The event calls for not just parties, but massive snacking. Categories such as chips and dip, nuts and beer can all expect a huge push on Super Bowl Sunday, as well as consumer food service outlets. Operators such as Pizza Hut and Taco Bell are prepping for the big game by offering Super Bowl themed box meals, which historically sell well during the event.
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