Smaller Pack Types: Adding Value and Convenience


Karine Dussimon, Packaging Industry Analyst at Euromonitor International, explains how smaller pack sizes are saving consumers money. With incomes growing again, consumers are looking for added value, innovation and convenience in their small pack types.

For example:

  • Squeezable yoghurt in small liquid cartons or plastic pouches are becoming an on-the-go option for consumers.
  • In wine, the Le Froglet brand is selling products in a 187ml container resembling a wine glass with a peel-back foil top.
  • Energy drink shots are becoming popular and are changing the packaging landscape in G8 countries.

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