Sizing Opportunities for Milk Alternatives

 

Looking at online retailers, there are more and more sophisticated product offerings being released in the milk alternatives space. By utilising both qualitative and quantitative data from Euromonitor International, you can apply a weighted share of shelf to overall market sizes in dairy alternatives to estimate value by product attributes and claims.

This short webinar excerpt shows you how to quickly identify and size market opportunities leveraging web extracted data from Via combined with Passport’s market size, distribution and brand share data. This approach can be applied to any number of product categories to deliver fast turnaround custom market sizes for our clients. Learn more about Via today.