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With the news that Hostess is liquidating all assets, demand for its brands will likely be high. Wonder Bread, which has seen declines recently, could be a potential acquisition for Grupo Bimbo or the Campbell Soup Company. Despite its declines, Wonder Bread remains a well-known brand, thus worthy of an acquisition. Hostess’s cakes division – which is the largest worldwide – will probably see the biggest competition due its size and the iconic Twinkie brand. Groupo Bimbo may be a player here as well, along with Mckee Foods, owner of the Little Debbie brand.
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