Save Twinkies! Potential Buyers for Hostess


With the news that Hostess is liquidating all assets, demand for its brands will likely be high. Wonder Bread, which has seen declines recently, could be a potential acquisition for Grupo Bimbo or the Campbell Soup Company. Despite its declines, Wonder Bread remains a well-known brand, thus worthy of an acquisition. Hostess’s cakes division – which is the largest worldwide – will probably see the biggest competition due its size and the iconic Twinkie brand. Groupo Bimbo may be a player here as well, along with Mckee Foods, owner of the Little Debbie brand.

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