SABMiller Enters the UK Craft Beer Market with Meantime Brewing Company Acquisition

 

SAB Miller recently announced its acquisition of London-based Meantime Brewing Company, fitting perfectly with the company’s strategy in Western Europe and the UK of focusing on premium, high-end products. The deal mirrors the 2011 Molson Coors acquisition of Sharp’s brewery, and SAB Miller will be looking for a similar uplift in volumes but it will have to be aware of the image of a multinational player owning a craft brewery.