Euromonitor International has identified 'sustainability to purpose' as one of the key themes reshaping consumer markets due to COVID-19. This means that sustainability has evolved beyond an inclusion of ethical credentials and environmental concerns to a more holistic approach that aims to create social, environmental and economic value.
In this video, Maria Coronado Robles, Euromonitor's Sustainability Insights Manager, explains how brands and consumers will engage with sustainability in 2021 and beyond. For more information, download our white paper, "Rethinking Sustainability: No Purpose, No Gain" today.