Video / Restructuring of the Beer Market in Georgia
Restructuring of the Beer Market in Georgia
By: Lydia Gordon 08/09/2016
Beer in Georgia is suffering from low consumption due to government imposed excise tax and local currency fluctuations. Weak consumer confidence is leading to the cutting of non-essential items – beer being one of them. With local currency fluctuations comes a restructuring of the beer market in the country – imports become more expensive and local beer becomes more affordable. Therefore, local beer producers are expected to benefit from the current market conditions.