The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Beer in Georgia is suffering from low consumption due to government imposed excise tax and local currency fluctuations. Weak consumer confidence is leading to the cutting of non-essential items – beer being one of them. With local currency fluctuations comes a restructuring of the beer market in the country – imports become more expensive and local beer becomes more affordable. Therefore, local beer producers are expected to benefit from the current market conditions.