Refine your Positioning for Anti-Ageing Products by Benefit Space

 

There are an overwhelming number of product attributes and claims for anti-ageing products. To help you make sense of this vast product assortment and discover opportunities, Euromonitor International can provide fast-turnaround market sizing for product attributes and claims using data from Passport and Via. We triangulate digital share of shelf from Via for specific claims such as firming, moisturizing, natural and vegan against Passport brand shares and retail distribution data. This lets us weight each claim’s share of shelf against actual market performance. Then we apply each claim’s weighted share of shelf to a category’s retail market size to estimate value sales for each claim.

This short webinar excerpt shows you how to quickly identify and size market opportunities leveraging web extracted data from Via combined with Passport’s market size, distribution and brand share data. This approach can be applied to any number of product categories to deliver fast turnaround custom market sizes for our clients. Learn more about Via today.