Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreThe Alcoholic Drinks Industry grew in 2010 according to Spiros Malandrakis, Alcoholic Drinks Industry Analyst at Euromonitor. In mature markets, product innovation is being used to avoid stagnation. In emerging markets, manufactures are answering the need for relevant products based upon the specific needs of consumers.
Mylan Nguyen, Alcoholic Drinks Analyst, states that a key trend in mature markets is polarization. Consumers are buying more private label and discounted premium drinks, but a market still exists for premium or ‘luxury’ type alcoholic drinks. These premium drinks moved away from novelty packaging and gimmicks with an emphasis on upper-middle class consumers.
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Learn more about the tentative recovery of the alcoholic drinks industry