Protein Moves into the Mainstream in Packaged Food
High protein products are moving beyond sports drinks and supplements into mainstream packaged food, as evidenced by recent product launches. For instance, almost every major yogurt company manufactures a Greek-style yogurt that has more protein than their non-Greek counterparts do. Kraft recently launched a high-protein version of its Philadelphia cheese spread and Yoplait launched a high-protein yogurt targeting teenagers.
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