Procter and Gamble to Divest 100 Brands

 

Procter and Gamble announced they would divest 100 brands over the next two years, a move in line with the company’s ongoing restructuring process. One of the challenges that P&G faces is that the company does not have sufficient coverage across the pricing spectrum in comparison to its rivals, and by freeing up resources by divesting brands P&G may attempt to broaden its presence in both premium and value products.

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