Premiumization in Pet Care: Process Expo 2019


Jared Koerten, Head of Packaged Food at Euromonitor, talks to Jennifer Semple, Editor at Pet Food Processing to discuss Jared’s presentation at Process Expo 2019 entitled “Premiumization in Pet Care: An Evolving Industry Trend”. Korten discusses the shift towards new premium offerings such as functional ingredients, raw food and organic food.