The Premiumisation Trend in Credit Cards


Euromonitor International has recently identified a series of megatrends that are helping to reshape the global economic landscape. Premiumisation of products and services is one of those trends, and is allowing brands and service providers to differentiate themselves from their competitors in a modern world that offers endless choices and commoditisation of product offerings. Learn how credit card companies are offering premiumisation of products and gain insight in what may be next for cards.