Pharmacies and drug stores are increasingly using the power of m-commerce to grow sales. For instance, Asian pharmacy chain Watsons uses a mobile app to communicate with consumers about health and beauty tips and send coupons. For other pharmacies, m-commerce is a platform to enter new markets, such US-based Vitamin Shoppe. The chain’s partnership with Indian internet retailer Healthkart.com is allowing Vitamin Shoppe to expand to the country without an actual physical presence.

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