The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Pets are increasingly being treated as members of the family. This trend, known as pet humanization, helps the packaging industry, states Regina Maiseviciute, Packaging Research Analyst at Euromonitor, as pet owners invest in premium pet food and treats featuring sophisticated packaging. The metal food can, once widely used in pet food, is losing share to pack types such as flexible plastic stand up pouches. These pouches are smaller in size, allowing the pet to always be fed a fresh helping of food.