The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
The pet care industry is benefiting from rapid urbanization in Asia-Pacific. Cats have become especially popular in Asia-Pacific as they are suitable for small apartments, independent and can be left alone for a longer period of time than dogs. Pet owners are increasingly seeing pets as part of the family and are spending more on their pets’ health, food and well-being. In Asia-Pacific, the middle class is driving this growth and more consumers are becoming pet owners after seeing pet competitions and celebrity pets.