The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
By 2016, personal wipes reached less than 10 percent of their global retail potential. Low incomes inhibit market penetration in the developing regions. Segmentation, new ingredients, private label, and more natural wipes are contributing to growth in mature markets. However, price sensitivity along with other challenges continue to surface.
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