Trends and Strategies in Beauty and Personal Care

Oru Mohiuddin, Beauty and Personal Care Industry Analyst at Euromonitor International, discusses recent trends in Beauty and Personal Care (BPC). Consumers in emerging markets are enticing for BPC companies seeking these regions emerging middle class and large and growing populations.

Most BPC companies also have a large amount invested in western markets.  To stay competitive in these traditional markets, BPC companies use product innovations, a lower price point and product variations the to gain the business of economy-minded consumers.

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