Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
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Consumption of frozen bakery products is still relatively low in Eastern Europe, says Rusne Naujokaityte, country research manager at Euromonitor. A well-developed fresh bakery market is already present in Eastern Europe, supported by a strong tradition of local, independent bakeries. However, frozen bakery products might be boosted by economic welfare and a faster pace of life, which would require more convenient products. Considering how underdeveloped this segment is, there is plenty of room for growth in Eastern Europe.
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